Duracell®

Started in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and has grown to be the leader in the primary battery market in North America. The iconic Duracell brand is known the world over. Duracell is primarily renowned for its alkaline batteries and also provides rechargeable batteries, along with chargers. Additionally, Duracell manufactures specialty batteries designed for various applications, including hearing aids, cameras, watches, and medical devices. Furthermore, Duracell has diversified its product lineup to encompass power solutions like portable power banks and backup power systems for electronic devices. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles.